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Our goal has always been to motivate, encourage and release our fellow creatives to do their thing.
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MamiMarkets.com is a marketplace built to empower local and ethnic stores, and independent sellers across Canada to sell directly to their customers via MamiMarkets.com and native iOS and Android mobile applications, creating a unified online shopping experience for both vendors and consumers.

Product Vision & Strategy

As Product Owner, I defined the end-to-end product vision with a clear mission:
remove technical, financial, and operational barriers preventing local stores from selling online at scale.

This required balancing the needs of multiple stakeholders—store owners, shoppers, logistics partners, and internal operations—while designing a system that could scale nationally.

End-to-End Product Ownership

I led and managed the full product lifecycle, from concept and market validation to execution, launch, and iteration:

  • Product discovery, user research, and validation with real store owners
  • Feature prioritization and roadmap planning
  • Writing detailed product requirements and user stories
  • Sprint planning and delivery coordination across engineering and design
  • QA testing, release management, and post-launch optimization

Platform Architecture & Development Leadership

I oversaw the design and development of the entire ecosystem:

  • Vendor Dashboard
    • Product management
    • Order management and fulfillment
    • Pricing and inventory control
    • Real-time sales and performance insights
  • Back Office / Admin System
    • Vendor onboarding and approvals
    • Order routing and dispute management
    • Platform analytics and operational controls
  • Customer-Facing Web Experience
    • Marketplace discovery and navigation
    • Category and store-level SEO optimization
    • Conversion-focused checkout flows
  • Mobile Applications
    • iOS App Store and Android Play Store launches
    • Feature parity across web and mobile
    • Performance, usability, and retention optimization
  • UX, Conversion & Performance Optimization
    • I applied product-led growth and UX best practices to maximize adoption and conversion:
    • User journey mapping for shoppers and vendors
    • Friction reduction across onboarding and checkout
    • A/B testing of navigation, pricing displays, and CTAs
    • Mobile-first design and performance optimization
  • Growth, Marketing & Go-to-Market Execution
    • As the growth lead, I built and executed the marketing engine:
    • Marketplace SEO strategy for stores, products, and categories
    • Local and ethnic market targeting
    • Paid acquisition experiments and funnel optimization
    • Vendor acquisition campaigns and onboarding funnels
    • Lifecycle marketing and retention strategies
  • Key Skillsets Applied
    • Product Leadership
    • Product strategy and roadmap ownership
    • Agile delivery and cross-functional leadership
    • Stakeholder management
  • Growth & Marketing
    • SEO and marketplace growth strategy
    • Conversion rate optimization
    • Paid and organic acquisition
    • Analytics and performance tracking
  • UX & Data
    • User research and journey mapping
    • Behavioral analytics
    • Data-driven product iteration
  • Technical Collaboration
    • API-driven product design
    • Mobile and web release management
    • QA and product quality ownership

Impact

MamiMarkets demonstrates my ability to operate at the intersection of product, technology, UX, and growth, building not just features, but scalable platforms that solve real business problems and create measurable value for both users and stakeholders.

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